Ariel approaches strategy through the lens of game theory and systems thinking, helping founders understand not just what to do — but how incentives, information asymmetry, timing, and human behavior interact to shape outcomes. Having worked behind the scenes with Steven across multiple startups, she has developed a uniquely informed vantage point on founder dynamics, growth inflection points, and how decisions compound over time. Her ability to map strategic landscapes and identify high-leverage moves makes her an essential part of Intangible Advisors’ big-picture guidance.